Planting Seeds

Building Your First Private Practice

Program Overview

Are you a licensed therapist who is thinking about starting your first private practice?  Planting Seeds is an intensive, hands-on self-study program designed to help you get your therapy business up and running from “idea” to “action” in a month and a half!

For six one-hour videos, you will meet with me, Jennie Steinberg.  I have successfully launched two private practices (one in Boston and one in Los Angeles), and grown her LA-based practice into a successful group practice, before deciding to scale back to solo practice after starting a family. For an hour each week, I will guide you through the steps of getting the basics up and running, and in each intervening week, you’ll be assigned 8-15 hours of homework tasks.

All self-study course registrants are also entitled to 30% off your first business coaching session with me, which you can schedule any time.

This program is designed to be affordable in order to be accessible to new business owners, and is offered for the exciting low rate of $250!  I look forward to seeing you there!!

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Planting Seeds Curriculum

Week 1 – Developing a Vision and Beginning to Challenge Limiting Beliefs

  • Introduction to the program
  • What it means to be a business person
  • The #1 rule of starting a new business
  • Developing a vision for your business
  • Finding an office

Week 2 – Money Mindset and Getting the Basics in Order

  • Determining who you will serve in your practice
  • Understanding why we must charge a decent amount
  • How to set your fee
  • How to decide whether to take insurance
  • How to write your new client paperwork

Week 3 – Demystifying Marketing

  • How to set up and maintain your files
  • Understanding the two types of marketing
  • Why therapists are built to be amazing marketers
  • How to schedule marketing time without burning out

Week 4 – Online Marketing

  • All about online therapist directories
  • Building a website, and introduction to special guest Kat Love from Empathysites
  • How therapists can use review-based sites like Yelp, and whether we should
  • The benefits of ongoing content creation
  • The limits of using social media for marketing

Free Gift: Website Planning Session with Kat Love from Empathysites

On week 4, after your hour with me, Kat Love of Empathysites.com will lead you in a Website Planning Workshop.  Kat is a website designer and digital strategist for therapists, and they have created this hands-on program to help you decrease feelings of website-related overwhelm. Kat will help demystify online marketing by walking you through the steps to build your website copy.  This one-hour webinar, available exclusively to Planting Seeds participants, will include:

  • Where to start when writing your website copy
  • How to come across as authentic rather than salesy
  • How to decrease feelings of overwhelm and stress when building your site
  • How to find the time in your schedule to work on this project

Week 5 – Community Marketing

  • The importance of networking with others in the community
  • The difference between networking with therapists and networking with other folks
  • The pros and cons of an elevator pitch
  • How to use community talks to attract clients into your practice

Week 6 – What to Do With Clients Once You Have Them

  • How and why to track your inquiries
  • The #1 way to turn your callers into clients
  • What to say to a prospective client
  • How to increase client retention
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FAQ

Who can benefit from Planting Seeds?

Planting Seeds was designed for licensed therapists who are starting their first private practice.  Those who will get the most out of it are motivated, ready to apply the skills they learn, and willing to follow along, step by step, as we go through the six weeks of the program.

I already have a private practice but I want to improve it. Is this program right for me?

I will certainly be going over many skills that you will find useful, like marketing, networking, and increasing client retention.  However, some of the skills will be things you will find redundant, such as finding an office and setting your fee.  Whether you will benefit from this program depends on where you are in your private practice journey.  Review the curriculum above to see if it feels like a fit for you.  If it seems too basic, you might consider booking some private business coaching instead.

I’m pre-licensed.  Can I take this course?

You can absolutely register for Planting Seeds and follow our curriculum, but whether you’re able to put the steps into action will be determined by your state’s license regulations.  For example, in California, pre-licensed associates are not allowed to pay their own expenses (such as office rent) and have limited say over logistics such as whether they take insurance, what fee they charge their clients, etc.

If you are close to licensure, you may find the information useful, but wind up frustrated that you can’t put a lot of the steps into action until your license posts, as this course is designed to be done hands-on and in real time.  In that case, you might consider waiting to purchase Planting Seeds until after you are licensed.

How long will I have access to the videos?

The videos are available indefinitely.  When you register for the course, you will have immediate access to all of the videos.  Once you have registered, please send me an email at contact@throughthewoodstherapy.com, and I will send you all supplemental paperwork that you need to complete the program.

How much will this course cost me, and what is included?

This program is designed to be affordable in order to be accessible to new business owners.  For this reason, the program’s full cost is $250.  The following will be included with your tuition:

  • Six pre-recorded webinars with, intended to be watched at the rate of one per week
  • Tailored homework assignments to set you up for success
  • Business development forms available only through Planting Seeds:
    • 30 Great Ways to Market Your Practice
    • Fee setting worksheet
    • Business vision worksheet
    • Questions to ask when subletting an office
  • A special hour-long website planning workshop with Kat Love of Empathysites
  • 30% off your first business coaching session
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Testimonials

Here’s what people have to say about the program:

Charlene C.

“This is really the perfect crash course for starting a practice, especially if you’re looking to recruit private-pay clientele. Webinar content is presented in a well organized manner, with accompanying homework designed to further refine your professional identity and facilitate your transformation from clinician to business owner. Jennie delivers information in a very user-friendly and relatable way that makes the process a lot less intimidating than you might imagine, and even helps you believe you can accomplish your business goals. I’d highly recommend this webinar series for anyone seeking to enter the world of private practice!”

 

Mina

Mina G.

“I am so happy that I was able to participate in Jennie’s Planting Seeds Workshop. I was overwhelmed with the process of starting a private practice and did not know where or how to start. The workshop was structured (prior to each session an outline of topics to be discussed were provided), practical (easy to follow steps/directions, worksheets, homework assignments), and incredibly informative (sessions covered a range of topics from business basics, to websites and marketing). I would recommend anyone starting out to take the workshop!”

 

Jamie Kuhle

Jaime K.

“Jennie set up a comprehensive program to set me on the path to starting the private practice of my dreams one week at a time! She asked wonderful questions to help me determine my niche and help me get past some of my fears while getting me started on the practical steps towards launching a practice. I am now building clientele and am going to be ready to leave the agency setting soon. I highly recommend her program to anyone who has been dreaming of wanting to start their own practice but felt that something was standing in the way of taking the steps to make it happen.”

Register Now!